Web Development
Web development covers marketing sites, web applications and everything in between. We build server-rendered, fast, accessible sites — which matters more than it used to, because many crawlers and AI assistants do not execute JavaScript, and a page whose content appears only after it runs is a page they never see, however good the writing is.
The problem
When the website belongs to someone else
Every change needs a developer
A price update, a new landing page, a corrected job description — each one becomes a ticket, and that ticket queues behind product work. Marketing plans around a release cycle it does not control, and the campaign ships late or ships wrong.
It is fast on the laptop it was built on
On a phone, on mobile data, the hero image arrives late and the layout moves under the reader's thumb. The people testing it are on office wifi with a warm cache, so the version that gets signed off is not the version most visitors experience.
The page builder has hit its ceiling
It got the site live quickly, and now plugins conflict, an update breaks a layout that was fine yesterday, and the performance problems cannot be fixed because they are produced by the tool itself. Everyone knows the next step is leaving; nobody wants to be the one to say how long that takes.
What a real fix takes
Almost everything that determines whether a site is fast is decided before any optimisation happens — how content is structured, what renders on the server, how many third-party scripts marketing is allowed to add, and whether images are handled properly by default. Performance work at the end of a project is triage; performance as a build requirement is cheap. The same is true of being readable by machines: structure, server-rendered content and correct markup are architectural decisions, not a plugin you add later. And the choice of CMS is not a technology decision at all — it is a decision about who edits the site, which is a question about your team rather than about software.
Outcomes
What changes
Pages that load quickly
, on the connections your visitors actually use rather than on the machine the site was built on.
Content that machines can read
Server-rendered HTML with correct structure and schema, so search engines and AI assistants can index and cite it.
Accessibility as standard
, designed in rather than discovered in an audit after launch.
A site your team can update
Routine changes — copy, pages, images, posts — without a developer and without a deployment.
What we build
What we build
Marketing sites, web applications, e-commerce, headless CMS implementations, and rebuilds migrating off page builders that have reached their limits.
The parts that decide the outcome are rarely the ones discussed at kickoff: a content model that matches how your team actually writes rather than how the site looks, image handling that cannot be got wrong by whoever uploads next, redirects preserved through a migration, structured data that reflects the page instead of decorating it, and a hard limit on third-party scripts — because analytics, chat widgets and tag managers undo performance work faster than any framework choice can restore it.
What you receive
What you receive
The site itself, and the repository it lives in — source, content, deployment configuration and the build pipeline that ships it. Content is either in the repository as MDX or in a CMS your team administers under your own account, so publishing does not route through us.
Alongside it, whatever the build required: the content model, the component set the pages are assembled from, and the redirect map if we migrated you off something. That last one is unglamorous and is the difference between a rebuild that keeps its search visibility and one that quietly loses it.
How it works
How it works
Content architecture and design first
What pages exist, what each is for, and how content is modelled. Done before the build because it determines the build.
Increments on a preview URL
You review real pages on a real device continuously rather than approving screenshots and seeing the result at the end.
Performance, accessibility and structured data as build requirements
, tested as we go rather than cleaned up before launch.
Migration and launch
Redirects mapped, structured data verified, analytics carried over.
Typical marketing site is six to twelve weeks depending on page count and content readiness. Content is almost always the critical path rather than code — the honest version of that is that the site is finished when the writing is, and the writing is what slips.
Technology
What we work with
Technologies we work with and reach for where they suit the site. Not an exclusive stack; the right answer depends on who maintains the result.
Framework: Next.js and React by default, for server rendering and the control it gives over what reaches the browser.
Content: MDX in the repository where your team is technical, or a headless CMS where non-technical people publish. Which one is decided by who edits, not by us.
Hosting: Vercel, Cloudflare, or your own infrastructure where you would rather keep it there.
Structured data and metadata: implemented as part of the build, so pages are legible to search engines and AI assistants rather than retrofitted for them.
Where this applies
Where this applies
Strongest where the site is a genuine acquisition channel and where speed, search visibility and AI citation carry commercial weight — retail and e-commerce, travel and hospitality, and legal and professional services, where being the cited answer is worth more than being the tenth result.
Weakest where a simple template site would do. If you need five pages and a contact form, a good template configured well is the right answer and costs a fraction of a build.
Often paired with SEO and GEO, since a technically legible site is the precondition for that work rather than the whole of it.
Why us
One team, not three vendors
The usual way
- A strategy consultant, a development shop and a marketing agency, each scoped separately.
- Months spent getting three vendors to agree, and blame to allocate when something breaks.
- The model ships and adoption becomes somebody else's problem.
With Nexiour
- One team across strategy, engineering and growth. You skip the coordination tax entirely.
- We own the whole outcome — from the first audit to the system that is running.
- Delivery across the UK, UAE, Germany and India, with overlapping hours in four markets.
What it costs
How we scope and price
Fixed scope and price, quoted after a scoping conversation. Cost is driven by page count, design complexity, integrations, and content readiness — the last of which is the one clients consistently underestimate, because it is their work rather than ours.
Ongoing maintenance is available and optional. A site built this way does not require a retainer to keep running.
FAQ
Frequently asked questions
It remains reasonable for content-heavy sites with non-technical editors, and if yours is working we will not tell you to leave it. Its weaknesses are performance, security maintenance and plugin sprawl. Where speed and search visibility are commercially important, a modern framework wins clearly — but that is a different claim from "you should migrate."
Six to twelve weeks for a typical marketing site. Content availability determines the timeline more often than development does.
When the existing site is structurally sound and the problem is content or distribution — a faster site nobody visits is still a site nobody visits. When you are rebuilding because it looks dated rather than because it fails at something measurable. And when nobody has the capacity to produce the content the new site needs; a half-populated rebuild is worse than the thing it replaced. An audit will usually tell you which situation you are in within a day or two.
Yes — through a CMS if non-technical people are editing, or MDX in the repository if your team is technical. We recommend based on who genuinely maintains it, not on which is more interesting to build.
We build to Core Web Vitals targets and test against them before launch on throttled connections rather than on a development machine. Speed is a build requirement, not a phase.
Often, and it is usually cheaper. A short technical read tells you whether the ceiling is fixable in place or structural.
The risk is real and it is mostly a migration discipline problem: redirects, preserved URLs where possible, structured data carried across, and a crawl comparison before and after. We treat it as part of the build rather than a launch-week concern.
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